Bodyfriend sees momentum in B2G sector: First-half performance up 22.3% year-on-year

• B2G sales rise at police stations, fire departments, and senior centers in H1

• Sales to police and fire departments increase more than fivefold from previous year, reaffirming benefits of massage chairs for institutions and public agencies

Healthcare robot company Bodyfriend (CEOs Ji Sung-kyu and Kim Heung-seok) reported a 22.3% year-on-year increase in its B2G (business-to-government) sales for the first half of this year, driven by strong supply of massage chairs to public institutions, police stations, fire departments, and senior centers.

Bodyfriend has recently expanded its massage chair business from B2B to B2G, and as of the first half of 2025, B2G revenue rose by 22.3% compared to the same period last year. Sales breakdown by sector showed a relatively even distribution: public institutions accounted for 38%, senior centers 32%, and police and fire departments 30%.

Among these, sales to police and fire departments have grown steadily for three consecutive years since 2022. In the first half of this year, revenue from this segment surged more than fivefold from the previous year, marking the highest sales to date. This performance reflects Bodyfriend’s strategic targeting of the latent demand for massage chairs as a much-needed support measure for police officers and firefighters who have limited access to rest due to heavy workloads, backed by the company’s competitive edge in healthcare robot technology.

Orders from senior centers also stood out. In the first half of this year, Bodyfriend won several large-scale contracts through competitive bidding. In June, the company signed a supply agreement to deliver 74 massage chairs to senior centers in Seoul’s Seodaemun District. Sales to other public institutions, such as city halls and public corporations, have also seen consecutive annual growth since 2023.

The company attributes this growth to a positive cycle: after government agencies, local governments, and public organizations introduced Bodyfriend’s healthcare robots, measurable improvements were seen in employee welfare satisfaction and work productivity. These results have prompted more institutions to seek out Bodyfriend’s products on their own.

Bodyfriend stated that its healthcare robots—now becoming a new standard for everyday wellness—are rapidly expanding beyond private households and businesses into the public sector, making “everyday healthcare through massage” a reality. The company aims to continue delivering meaningful results in the B2G sector by leveraging its product capabilities and brand competitiveness to ensure people in need of healing can access Bodyfriend’s healthcare robots anywhere.

Bodyfriend’s “healthcare robot” goes beyond the limitations of conventional massage chairs. Equipped with robotics technology, it enables a true full-body massage experience. By independently operating the massage components for arms and legs, the robot helps coordinate core and other muscle groups throughout the body. The industry has praised the product for redefining the standard of massage chairs through its innovative whole-body stimulation technology.