KG Inicis launches customizable biometric authentication solution for the shopping mall digital payment service

KG Inicis, a leading company in South Korea’s electronic payment market, announced on the 18th the launch of a biometric authentication feature for its custom payment solution designed for merchant-specific digital peyment systems.

The newly introduced biometric authentication feature allows users to authenticate payments with facial and fingerprint recognition instead of a password. This not only improves payment speed and convenience but also enhances the overall security level of the service by implementing a hard-to-hack and unreplicable authentication method.

This function is embedded in the premium easy payment solution “W Pay – Load My Card” (hereinafter referred to as “My Card”), which was launched in February. It is the first and only domestic solution equipped with both easy card registration and Optical Character Recognition (OCR) technology, significantly shortening the card registration process.

KG Inicis explained that in light of recent data breach incidents across the industry, the company developed this feature to provide a safer payment method using biometric authentication, which is difficult to replicate or steal.

The biometric authentication rollout is part of the ongoing advancement of “My Card.” KG Inicis stated that the company plans to continue strengthening the security and convenience of its solution. According to the company, merchants that have adopted “My Card” experienced a 34% reduction in card registration time and a 20% increase in same-day card registration rate, reflecting an improvement in usability.

KG Inicis emphasized that facial and fingerprint recognition are widely adopted and fast authentication methods, which significantly enhance the user experience. The company aims to offer a differentiated payment experience by upgrading the solution to ensure that all customers can make secure and convenient payments in various environments.

Meanwhile, “W Pay” is a customizable, easy payment solution tailored to merchant needs in terms of design and payment methods. It supports fast and secure payments for over 200 online merchants, with a cumulative user base exceeding 18 million. Merchants who build their easy payment services with “W Pay” can also adopt the premium features of “My Card.”