Group demand-based personalized travel deal platform ‘Mooncletrip 2.0’ | Image by Honolulu Company
Honolulu Company (CEO Beomsoo Kim), a travel-tech startup and resident company at the Digital Content Company Growth Support Center, has launched its upgraded group demand-based personalized travel deal platform ‘Mooncletrip 2.0,’ achieving over 100,000 monthly active users.
Founded in 2022 with the goal of promoting a culture where travel is part of everyday life, Honolulu Company gained market attention by commercializing Mooncletrip, a platform that offers ultra-personalized travel experiences through customized recommendations of destinations, accommodations, and travel content.
Mooncletrip stands out from traditional OTA (Online Travel Agency) platforms with its ability to curate available accommodations and send automatic alerts based on shared customer demand. By analyzing factors such as travel dates, group size and composition, preferences, and desired facilities, the platform identifies common needs among users and recommends suitable lodging options.
This recommendation-based hyper-personalization not only simplifies the customer’s decision-making and booking process but also enhances profitability for partners. After validating the market through the MVP (Minimum Viable Product) launch in 2023, Honolulu Company refined the platform based on user feedback.
In September of the following year, the company temporarily suspended the original version and relaunched ‘Mooncletrip 2.0’ in January 2025 with an updated user interface and enhanced features. As a result, the platform reached a record high of over 100,000 monthly active users by May.
In terms of sustainability, Mooncletrip 2.0 has shown notable success. Its revisit rate reached up to 28%, and conversion rates continue to climb steadily.
This growth is largely driven by high loyalty among female users in their 30s and 40s, particularly ‘kid-mom’ travelers accompanied by young children. These users, who prioritize play facilities and child-friendly amenities, align well with Mooncletrip’s condition-based matching features, contributing to higher conversion rates.
CEO Beomsoo Kim stated, “Mooncletrip’s personalized recommendation engine leverages extensive data, including the basic conditions of hotels and pensions, amenity composition, and individual facility status. This makes it highly satisfying for family travelers who seek safe and engaging environments for their children.”
Currently, Mooncletrip 2.0 has partnered with around 150 domestic affiliates, offering nearly 10,000 accommodation listings. Honolulu Company uses a proprietary algorithm that labels each product based on 300 to 400 core tags, maximizing the precision of personalized recommendations.
Continuous improvements to the app interface aim to make its unique recommendation features more accessible to traditional OTA users. The company has also enhanced policies for cancellations, refunds, and flexible scheduling to boost overall service quality.
Looking ahead, Honolulu Company plans to expand its exclusive ultra-discounted deals, ‘Mooncle Deals,’ which are provided by partners targeting group demand. The company will further refine its algorithms to elevate service quality and scale the platform.
CEO Kim added, “In Korea’s OTA market, on-demand personalized travel platforms are still a novel concept. However, Mooncletrip is steadily building a loyal customer base, and we believe that customer experience will become a powerful growth engine. Honolulu Company remains committed to enhancing customer satisfaction and fostering mutual growth with the domestic travel industry.”
Honolulu Company is supported by the Ministry of Science and ICT and receives consulting for commercialization and investment from the National IT Industry Promotion Agency and the Next-Generation Convergence Contents Industry Association through the Digital Content Company Growth Support Center. The company also participates in external promotional and networking programs to fuel its business development.
Founded in February 2022, Honolulu Company is a travel-tech startup focused on building convenient, personalized services through proprietary and innovative technologies. The company aims to lead a culture where travel is an everyday experience, differentiating itself from traditional OTAs by developing its own unique platform.
Korea Central News Net 