Oppadak, a premium Korean chicken franchise operated by ETANG, will release its new menu item, “Agent Black K-Chibap,” on July 16. The dish offers a creative reinterpretation of the classic Korean chicken-and-rice combo, catering to a wide range of customers—from spice-loving 20–and 30-somethings to those seeking a hearty meal.
“Agent Black K-Chibap” is the brand’s first-ever chicken and rice combo, designed with a narrative that transcends traditional naming conventions. According to the concept, a secret agent—assigned the mission of finding the world’s best chicken and rice—discovers the dish at an Oppadak store in Korea and tries to acquire its secret recipe, adding a playful and unique brand narrative.
Unlike traditional spicy chicken dishes that rely on gochujang (Korean red chili paste), this new offering features a savory soy-based spicy black chicken topped with a blend of cheeses, enhancing the flavor and umami. Rather than being overwhelmingly spicy, it delivers a deep, addictive heat that keeps diners coming back for more.
The rice component is also noteworthy. While most chicken brands rely on instant rice, Oppadak’s version uses a chef-created “corn and egg butter rice,” with rich butter flavor and the popping texture of corn kernels, creating a rich and satisfying base that pairs well with the spicy chicken.
Presented on a sleek black plate, the colorful combination of cheese and sauce makes for a visually appealing dish, perfect for sharing on social media. From the aromatic butter when the plate is served to the spicy kick of the first bite, the dish offers a multi-sensory dining experience.
Moon Hyuk-ki, Executive Director at Oppadak, stated, “Whenever we develop a new menu, our top priority is delivering a new and satisfying experience through fresh ideas. Agent Black K-Chibap addresses common shortcomings in competitors’ similar offerings while also providing foreign visitors—whose numbers at our stores have surged by over 180% year-on-year—with an opportunity to experience Korea’s spicy chicken and rice together.”
All of Oppadak’s chicken is made from 100% domestically sourced poultry certified by the Ministry of Food and Drug Safety’s HACCP program. The chicken is cooked using a patented method that avoids deep frying, resulting in a distinctive and healthier flavor.
“Agent Black K-Chibap” will be available starting July 16 at Oppadak locations nationwide, as well as through delivery apps.
Korea Central News Net 