Korea Central News Net

Tag: marketing

  • IPSE Cosmetic accelerates expansion into Eastern Europe: Strengthens global distribution network

    The ‘Botonix Age-Defying’ line from IPSE Premium, proven to deliver high satisfaction among global consumers. The line includes a softener, ampoule, emulsion, eye concentrate, and cream, providing high-performance anti-aging solutions that target both wrinkles and elasticity. It serves as a key product driving global market expansion. | Image provided by IPSE Cosmetic

    Skincare specialist IPSE Cosmetic (CEO Jongmoon Kim) is accelerating its global distribution expansion, intensifying efforts to enter the Eastern European market.

    The company recently signed an exclusive contract with MASS GLOBAL in Romania and announced plans to expand across Eastern Europe, including into the Czech Republic and Slovakia.

    Based on this strategic partnership, IPSE Cosmetic plans to activate its local distribution network after completing CPNP (EU cosmetic product notification) registration for its new products. This development is expected to drive further sales growth in the region.

    In Korea, IPSE Cosmetic has built strong consumer connections through various major online and offline channels such as Olive Young, Emart Traders, Chicor, Coupang, Musinsa, and Naver Smart Store, offering derma skincare products designed to address complex skin concerns.

    The ‘Ectohyaluronic’ line from IPSE’s derma homecare brand Nightingale features ectoine and 10-layer hyaluronic acid to deliver deep hydration and soothing care. This low-irritation, high-moisture line includes toner, ampoule, cream, and masks to complete a daily soothing routine. It continues to gain popularity and positive reviews in the global market, including on Amazon in the U.S. | Image provided by IPSE Cosmetic

    IPSE Cosmetic is also rapidly expanding its presence overseas.

    The company has entered key markets including the U.S., Japan, and the United Arab Emirates (UAE) through Amazon, while actively targeting the Japanese market via platforms like Shopee and Qoo10 Japan.

    In Russia, it is expanding its influence by securing new consumer segments through the country’s leading home shopping channel, ShoppingLive.

    IPSE has also entered a wide range of countries such as Canada, China, France, the Czech Republic, Slovakia, Romania, Australia, Vietnam, Kazakhstan, Belarus, Taiwan, and Mongolia, further solidifying its global footprint.

    The company stated that it is strengthening the competitiveness of K-beauty through global market diversification and strategic partnerships, and that it will continue to grow as a product-driven global brand.

    Founded in 1996 with the launch of its skincare brand IPSE, IPSE Cosmetic is a professional cosmetics company. It develops products that allow consumers to manage various skin concerns professionally at home, centering on its derma-cosmetic brand Nightingale and the high-performance anti-aging line IPSE Premium. The company continues to expand both domestically and internationally—including the U.S., Japan, and Southeast Asia—while pursuing sustainable skin health through scientific ingredients and safe formulations.

  • Honolulu Company’s ‘Mooncletrip 2.0’ surpasses 100,000 monthly users

    Group demand-based personalized travel deal platform ‘Mooncletrip 2.0’ | Image by Honolulu Company

    Honolulu Company (CEO Beomsoo Kim), a travel-tech startup and resident company at the Digital Content Company Growth Support Center, has launched its upgraded group demand-based personalized travel deal platform ‘Mooncletrip 2.0,’ achieving over 100,000 monthly active users.

    Founded in 2022 with the goal of promoting a culture where travel is part of everyday life, Honolulu Company gained market attention by commercializing Mooncletrip, a platform that offers ultra-personalized travel experiences through customized recommendations of destinations, accommodations, and travel content.

    Mooncletrip stands out from traditional OTA (Online Travel Agency) platforms with its ability to curate available accommodations and send automatic alerts based on shared customer demand. By analyzing factors such as travel dates, group size and composition, preferences, and desired facilities, the platform identifies common needs among users and recommends suitable lodging options.

    This recommendation-based hyper-personalization not only simplifies the customer’s decision-making and booking process but also enhances profitability for partners. After validating the market through the MVP (Minimum Viable Product) launch in 2023, Honolulu Company refined the platform based on user feedback.

    In September of the following year, the company temporarily suspended the original version and relaunched ‘Mooncletrip 2.0’ in January 2025 with an updated user interface and enhanced features. As a result, the platform reached a record high of over 100,000 monthly active users by May.

    In terms of sustainability, Mooncletrip 2.0 has shown notable success. Its revisit rate reached up to 28%, and conversion rates continue to climb steadily.

    This growth is largely driven by high loyalty among female users in their 30s and 40s, particularly ‘kid-mom’ travelers accompanied by young children. These users, who prioritize play facilities and child-friendly amenities, align well with Mooncletrip’s condition-based matching features, contributing to higher conversion rates.

    CEO Beomsoo Kim stated, “Mooncletrip’s personalized recommendation engine leverages extensive data, including the basic conditions of hotels and pensions, amenity composition, and individual facility status. This makes it highly satisfying for family travelers who seek safe and engaging environments for their children.”

    Currently, Mooncletrip 2.0 has partnered with around 150 domestic affiliates, offering nearly 10,000 accommodation listings. Honolulu Company uses a proprietary algorithm that labels each product based on 300 to 400 core tags, maximizing the precision of personalized recommendations.

    Continuous improvements to the app interface aim to make its unique recommendation features more accessible to traditional OTA users. The company has also enhanced policies for cancellations, refunds, and flexible scheduling to boost overall service quality.

    Looking ahead, Honolulu Company plans to expand its exclusive ultra-discounted deals, ‘Mooncle Deals,’ which are provided by partners targeting group demand. The company will further refine its algorithms to elevate service quality and scale the platform.

    CEO Kim added, “In Korea’s OTA market, on-demand personalized travel platforms are still a novel concept. However, Mooncletrip is steadily building a loyal customer base, and we believe that customer experience will become a powerful growth engine. Honolulu Company remains committed to enhancing customer satisfaction and fostering mutual growth with the domestic travel industry.”

    Honolulu Company is supported by the Ministry of Science and ICT and receives consulting for commercialization and investment from the National IT Industry Promotion Agency and the Next-Generation Convergence Contents Industry Association through the Digital Content Company Growth Support Center. The company also participates in external promotional and networking programs to fuel its business development.

    Founded in February 2022, Honolulu Company is a travel-tech startup focused on building convenient, personalized services through proprietary and innovative technologies. The company aims to lead a culture where travel is an everyday experience, differentiating itself from traditional OTAs by developing its own unique platform.

  • KG Mobility launches vehicle subscription service ‘KGM MOBILING’

    KG Mobility (KGM) has launched its new vehicle subscription service ‘KGM MOBILING,’ marking its entry into the mobility platform business.

    ‘KGM MOBILING’ allows users to rent KGM vehicles on a monthly basis, without incurring additional costs such as insurance, taxes, maintenance, deposits, or down payments. The service aims to offer a hassle-free experience by eliminating the financial burdens typically associated with vehicle ownership.

    The name ‘KGM MOBILING’ combines ‘Mobility’ with the present progressive suffix ‘-ing,’ symbolizing a life in constant motion and a spirit of continuous adventure.

    Initially, the service will include models such as Torres, Torres Hybrid, and Actyon, along with the upcoming Actyon Hybrid set for release in July. The lineup will later expand to include eco-friendly and newly launched vehicles. Users can switch their vehicles monthly to suit their lifestyle needs.

    Monthly subscription fees are expected to range from around 700,000 to 800,000 KRW, allowing up to 2,500 kilometers of driving per month, making it a practical option for daily life.

    Vehicle maintenance, including replacement of consumables and regular checkups, is provided free of charge. The service features real-time monitoring of vehicle condition using over 20 types of safety-related data and offers systematic management through a nationwide network of over 1,350 service centers.

    Eligibility is open to Korean nationals aged 26 or older who have held a driver’s license for more than one year and possess a credit card under their own name.

    ‘KGM MOBILING’ is being launched in strategic partnership with Car 123 Jesper, Korea’s top vehicle management outsourcing company, to ensure professional service operation and enhanced customer satisfaction.

    KGM emphasized that ‘KGM MOBILING’ is not just a car rental service but a dynamic mobility platform designed to empower customers to enjoy their daily lives with freedom and confidence. The company plans to expand the service with additional models and lifestyle packages, such as camping options, in the future.